William Boyd, the author of the James Bond novel Solo, has written a new digital adventure thriller The Vanishing Game for Land Rover.
The story tracks Alec Dunbar’s journey from London to a remote area in Scotland using a range of mixed media content including video, photography, animation, music and narration. Readers can access such material by selecting keywords, for instance, the noun “river” will enable to the viewer to enjoy a video footage of a Land Rover crossing a remote waterway in the Scottish Highlands.
Boyd commented: “One of the collateral pleasures of writing The Vanishing Game was that it made me realize how prominently Land Rover has featured in my life in Africa and Britain to an almost mythic degree. I remember as a boy being driven in a Land Rover through tropical rainforest to the Volta River in Ghana to fish for freshwater barracuda. And, as an even younger boy, climbing into my Uncle Ronnie’s Land Rover, the Scottish day dawning, as we went out to feed the sheep on his farm. A Land Rover is part of the mental geography of almost every British person, I believe. Consequently, to be asked to write a story in which a Land Rover features was immensely appealing, almost an act of homage. What I tried to achieve was to make the Land Rover an inherent presence in the story, something always there – implicit, strong, solid, reliable, ready to function – very like the part it plays in my memory. Welcome to an icon of motor vehicle history.”
Kim McCullough, Vice President of Marketing at Jaguar Land Rover North America, added: “The Vanishing Game project captures how driving and adventures are a rich part of the Land Rover DNA. We are constantly exploring new ways to bring our owners’ passion for their vehicles to life, this time in a commissioned literary project penned by a remarkably talented British author and offered to the world through the latest interactive digital spaces. This project’s platform also allows our owners to complement Boyd’s storytelling with their own adventure-oriented stories. We hope fans of literary adventure thrillers enjoy the story, and perhaps see themselves driving across the Scottish countryside in one of our iconic vehicles.”
The interactive tale is available in the form of a Tumblr page, and as a free eBook.